Why enter the International Cider Challenge?
Being part of the ICC carries a number of significant benefits. It acknowledges the skill of the producers, and is an internationally recognised symbol of quality frequently displayed on bottle labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning ciders they carry. Drinks lists promote ICC award-winners directly to the consumer and can influence their buying decision. In short, a medal or trophy can help increase your sales!
- Raise your brands’ profile, prestige and credibility with retailers and consumers
- Demonstrate your commitment to product quality, innovation and new product development
- Increase product sales
- Boost awareness of your brand in the media via extensive editorial and press coverage in Drinks Retailing News and its industry-leading media partners
- Be tasted by renowned international industry judges
- Use the ICC awards logo on packaging and as part of your own promotional plan
- Discover how your brand stands up against its competitors in the eyes of our expert judges
- Opportunity for medal-winning products to be available and tasted at an awards event